Companies planning to introduce social collaboration platforms need to integrate these with existing business processes, or face having another silo adding complexity to their IT systems and not gaining benefits from the deployment.
Social collaboration platform needs to be integrated or risk being sidelined by end-users. After all, a siloed social platform means potentially losing out on advantages such as "crowdsourcing" for best ideas and richer, faster engagement with customers.
There's also "no point" in updating one's enterprise social platform on what he or she plans to do for the day, then having to do the work on a separate application, as this limits the possibility of communicating and collaborating.
Read more at: Marry biz processes with 'unstructured' social collaboration
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