Yu Chen Kuang

Hotels 2013 by Digital IQ Index® - The third-annual Digital IQ Index®: Hotels report benchmarks the digital competence of 57 Hotel brands on more than 675 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

Related Article: Hotels and Social Media Presence: By the Numbers - Feb 7, 2013

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Social Media Hotels - A Guide for Hotels Using Social Media - 2013

Why use social media to tell your hotel’s story - Apr 29, 2013

3 Ways Hotels (and Other Businesses) Should be Using Social Media

Examples of Good Hotel Social Media & Reputation Management - Apr 19, 2013

BEST PRACTICE: Your hotel's social media strategy - Mar 24, 2013

TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off - Feb 19, 2013

Top hotel brands share social media tactics - Dec 28, 2012

How Hotels Can Use Video in Unique Ways - Jun 22, 2012 by Debbie Miller

Use of Social Media in Banks and the Financial Industry

Details: Created: Friday, 10 May 2013 12:38

Consulting Reports

The Social Banker v2.0 - May 14, 2013

The Social Banker: Social media lessons from banking insiders - Apr 16, 2012
In this report, KPMG recruited some of the world’s leading experts on social media and banking to tell us how they are overcoming the challenges they face.

Based on a series of exclusive articles and insights from both retail banking executives and KPMG experts, this report explores a range of complex challenges facing banking leaders such as the management of risk, the need to integrate IT, the creation of a social culture, the engagement of executives and their boards, the demands of data, the challenge of compliance and the drive to create a single view of the banking customer.

Social Banking: Social Network Imperative - Aug 12, 2011
As interest in social banking grows, retail banks must learn how to craft effective social media strategies that capitalize on social networks such as Facebook and Twitter to connect with consumers.

In this report, Accenture explores how clients want to interact with their financial services providers online and how banks can develop effective social media strategies that meet consumer needs and business objectives.

Use of Social Media in Airports and the Airline Industry

Details: Created: Tuesday, 07 May 2013 14:34

General

A Look at Airlines on Facebook - 18 Apr 2013 by Debbie Miller
The Road Ahead for Airports and Social Media in 2013: real-time customer service, non-aeronautical revenues keys to success - Dec 11, 2012 by SimpliFlying

In September 2012, SimpliFlying surveyed 55 of the most “digital” airports across the globe to gain a better understanding of how they are positioning social media within overall airport marketing, communications, and organizational and how they are leveraging social media to meet other specific marketing and business objectives.

The 4 key areas identified are:
1. The increased use of social media to drive non-aeronautical revenues in Airports
2. Greater emphasis on social customer service in airports
3. Airport Websites to become portals into airport social channels
4. Traditional marketing skills will be needed to succeed in social media

Out-of-the-Box Airline Social Media Initiatives - Mar 13, 2012 by Debbie Miller
Social Media Adds Engagement With Customers To Airport Metrics - 2010
Social Media Airports: Now What? - Jun 25, 2010
Airports Twitter List - Jan 27, 2013 by AirGate Solutions
Airports Facebook List - Airports using Facebook - Jan 24, 2013 by AirGate Solutions
Top 10 Airports Using Facebook - Jun 20, 2010

The 5 Biggest Misconceptions About Using Instagram for Business

Details: Created: Friday, 03 May 2013 01:55

After growing at an exponential rate for 2 years straight, Instagram has become one of the rising stars of social media. Its focus on photos and the sense of closeness it provides have produced new ways to use visual marketing. Instagram offers an opportunity for brands to diversify their content as a means to broaden their online reach.

Yet, many still see limitations in the service and refuse to use it for their brand, missing out on a one hundred million strong user base they could potentially engage. But the 5 most commonly cited reasons to not consider Instagram as a social media marketing platform just aren’t true.

The 5 Biggest Misconceptions About Using Instagram for Business:

It Only Works if You Sell Visual Products
It’s Only for Big Brands
It’s Only for Posting Photos
Results Can’t be Measured
Instagram can Sell Your Photos

5 Content Marketing Strategies to Fill Your Editorial Calendar

Details: Created: Friday, 03 May 2013 01:50

Very practical and useful tips: five content marketing strategies

Create evergreen content
Leverage “Just-In-Time” content
Repurpose content
Curate content
Co-create content

Harvard Business Review: Why Marketers Overestimate the Power of Influence

Details: Created: Friday, 03 May 2013 01:46

Very interesting read!

Whenever I give a lecture, I conduct a simple experiment. First I ask the members of the audience to raise a hand if they follow the actor Ashton Kutcher on Twitter. Usually most people’s hands go up—no big surprise. For several years Kutcher has been aggressively amassing followers, even renting billboards urging people to follow “aplusk,” his Twitter handle. In 2009 he became the first user to acquire 10 million followers; by early 2013 the total was 13.7 million. Kutcher would seem the very definition of a social media “influencer.” But then I ask the audience another question: How many have ever done something because Kutcher suggested it? Most often nobody raises a hand. So I have to wonder: If Kutcher is the quintessential influencer but no one does what he suggests, in what way is he influential?

Harvard Announces Top 25 In Government Innovation

Details: Created: Thursday, 02 May 2013 08:31

The Ash Center for Democratic Governance and Innovation at the John F. Kennedy School of Government, Harvard University has announced its Top 25 programs in this year’s Innovations in American Government Award competition. These government initiatives represent the dedicated efforts of city, state, federal, and tribal governments and address a host of policy issues including crime prevention, economic development, environmental and community revitalization, employment, education, and health care. Selected by a cohort of policy experts, researchers, and practitioners, four finalists and one winner of the Innovations in American Government Award will be announced in the fall.

A number of this year’s Top 25 programs foster a new culture of innovation through online collaboration and crowdsourcing. Signaling a new trend in government, these programs encourage the generation of smart solutions to existing and seemingly intractable public policy problems. LAUNCH—a partnership among NASA, USAID, the State Department, and NIKE—identifies and scales up promising global sustainability innovations created by individual citizens and organizations. The General Services Administration’s Challenge.gov uses crowdsourcing contests to solve government issues: government agencies post challenges, and the broader American public is awarded for submitting winning ideas. The Department of Transportation’s IdeaHub also uses an online platform to encourage its employees to communicate new ideas for making the department more adaptable and enterprising.

You Know You're a Marketer If... (17 Signs You're a Marketer) [Slideshare]

Details: Created: Thursday, 02 May 2013 08:11

MarketingProfs asked its Facebook group to finish this sentence: "You know you're a marketer if..." Very interesting slideshow.

You Know You're a Marketer If... (17 Signs You're a Marketer) from MarketingProfs

Related Article: You Know You’re a Marketer If…

Social Media for the Enterprise - A Business Case [Video]

Details: Created: Thursday, 02 May 2013 08:05

How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?

Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:

Richard Branson, founder and chairman of Virgin Group
Michael Chui, Principal, McKinsey & Company
Jeremiah Owyang of Altimeter Group

The five rules of social media management

Details: Created: Thursday, 02 May 2013 06:24

Marketers are learning that social media is far more than a sales tool. The big gains in this arena are coming from cost-savings in managing customer care, uncovering insights from the world's biggest focus group, reputation-building PR and internal communications. In fact, boosting sales comes some way down the list.

Research by consultancy McKinsey has shown that 70% of the extra value generated by social media has nothing to do with marketing, but lies in embedding its use across businesses through customer care, market research and public relations.

The five rules of social media management:

Establish policy and governance guidelines
Social media is a customer-care tool
Spread social media throughout the organisation
It's not all about Facebook and Twitter
Move social-media management in-house

Social Media for Restaurants

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Useful Resources on Social Selling

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Social Media for Interior Designers

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Websites / Blogs / LinkedIn / Discussion Groups / Twitter Chat

Use of Social Media in Construction Industry

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Content Marketing using Vine

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Content Marketing using Twitter

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Twitter Tutorial

Content Marketing using Pinterest

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Content Marketing using Facebook

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Useful Resources on Content Marketing

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Use of Social Media in Retail Industry

General

Use of Social Media in Telecommunications Industry

Research Reports

Use of Social Media in Hotels

Research Reports

General

Use of Social Media in Banks and the Financial Industry

Consulting Reports

Use of Social Media in Airports and the Airline Industry

General

The 5 Biggest Misconceptions About Using Instagram for Business

5 Content Marketing Strategies to Fill Your Editorial Calendar

Harvard Business Review: Why Marketers Overestimate the Power of Influence

Harvard Announces Top 25 In Government Innovation

You Know You're a Marketer If... (17 Signs You're a Marketer) [Slideshare]

Social Media for the Enterprise - A Business Case [Video]

The five rules of social media management

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