The Joy of Sharing & Learning Together

This is a site where I share useful resources and interesting articles in the areas that I'm lecturing at
the Institute of Systems Science, National University of Singapore:
BPM, BPR, CBAP, Social Media Marketing and Social Business.
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Latest Articles

7 ways we increased our blog’s conversion rate by 260%
Iris Shoor, Jul 16, 2014

Measuring Social Media: What Marketers Need to Know
Michael Stelzner, Aug 22, 2014

4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries
Henneke Duistermaat, Aug 20, 2014

A Step-by-Step Guide To Hosting or Joining a Twitter Chat
Nicole Miller, Aug 21, 2014

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]
Brian Clark, Feb 17, 2012

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails
Kevan Lee, Aug 18, 2014

Getting Social Media Marketing Right the First Time
Barry Feldman, Aug 16, 2014

10 Blogs to Bookmark: Content Marketing Edition
Maggie Jones, Jul 16, 2014

The Essential 8: Marketing Reports You Need
Maggie Jones, Aug 19, 2014

How to Create a Curated Blog Post
Pamela Vaughan, Aug 12, 2014

10 Tips for Writing Viral Titles
Bernadette Coleman, Aug 6, 2014

How to Write Better Headlines [Infographic]
Ginny Soskey, Aug 14, 2014

Content Is The Key To Open The Door To Social Selling Success
Gerry Moran, Jun 22, 2014

8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing
Taylor Cimala, Aug 14, 2014

Content Marketing Optimization: The Ultimate Guide
HeidiCohen, Aug 11, 2014