Good points from the article:
- Storytelling is in our cultural DNA. Great stories capture the imagination and help us relate to the underlying message. For your business, compelling storytelling is essential for one simple reason: people do not really care about brand. It’s easy to forget that the business you live and breath is not as interesting to your market as it is to you. And real customer loyalty is difficult to maintain. Developing a good story helps to make your brand interesting and attractive.
- Social media gives you the ability to tell stories in a new way.
- While telling a story may sound fun, if the narrative is not converting interest into sales, then it’s virtually meaningless. So before you start storytelling listen carefully to your audience. Find out where their desires intersect with your brand. Then focus the content around that – tell a story that says, ‘I can help’. Help them join the dots and the business results will follow.
Read more at: Get your story right and the world is yours for the taking
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