We know social media is the “it” thing. We all need to be there. We understand that social media is about engaging in conversation with current or potential customers (versus traditional marketing which is talking at them), but for B2B companies it’s sometimes hard to define who is talking about your product and where.
Read more at: http://www.business2community.com/digital-marketing/how-to-measure-b2b-social-media-marketing-0409357
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