Articles

1. Social Business – Overview

1. Social Business – Overview

A. Video - What is Social Media? (2)
    What Is Social Media? Find out exactly what is social media..
    Black Box Social Media
    Sep 3, 2011
    3 views, 1 like
    Social Media, How it impacts your business now
    ODMGroup
    May 26, 2011
    5 views, 1 like

B. Consulting Reports (12)

    2018 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Dec 6, 2017
    1 view, 1 like
    2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America
    by Lisa Murton Beets  
    Nov 1, 2017
    1 view, 1 like
    2018 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 27, 2017
    1 view, 1 like
    2017 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Oct 19, 2016
    4 views, 4 likes
    2017 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 28, 2016
    16 views, 1 like
    2016 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi  
    Oct 14, 2015
    18 views, 1 like
    2016 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley, Content Marketing Institute  
    Sep 30, 2015
    9 views, 1 like
    2015 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Vahe Habeshian, Content Marketing Institute  
    Oct 15, 2014
    3 views, 1 like
    2015 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi, Content Marketing Institute  
    Oct 1, 2014
    2 views, 1 like
    Generating Social Business Value Across the Enterprise
    It's free, but requires registration before download.
    MIT Sloan Managemetn Review & Deloitte
    Jul 14, 2014
    17 views, 1 like
    The social economy: Unlocking value and productivity through social technologies
    Very good report - 184 pages PDF - free download
    McKinsey & Company
    Jul 1, 2012
    46 views, 1 like
    McKinsey Quarterly - How social technologies are extending the organization
    McKinsey
    Nov 1, 2011
    17 views, 1 like

C. Social Media Landscape - Infographics (9)

    Social Media Landscape 2014
    by Frédéric Cavazza  
    Mar 22, 2014
    53 views, 1 like
    947 companies in 43 categories: the increasingly crowded marketing technology landscape
    by John Koetsier  
    Dec 31, 1969
    7 views, 1 like
    A Look At The Updated Conversation Prism And Changing Social Landscape
    by Ken Yeung, The Next Web
    Jul 1, 2013
    63 views, 1 like
    Gartner’s mind-blowing digital marketing transit map
    Gartner
    Jun 20, 2013
    45 views, 1 like
    Social Media Landscape 2012
    fredcavazza.net
    Feb 22, 2012
    49 views, 1 like
    The Social Media Brandsphere
    More info: Forbes article: The Social Media Brandsphere [Infographic]
    by Brian Solis and JESS3
    Aug 23, 2011
    19 views, 1 like
    Social Media Landscape 2011
    by fredcavazza.net
    Dec 14, 2010
    18 views, 1 like
    The Conversation Prism v3.0 - the art of listening, learning and sharing
    by Brian Solis and JESS3
    Oct 13, 2010
    15 views, 1 like
    The Conversation Prism v2.0
    by Brian Solis and JESS3
    Mar 30, 2009
    6 views, 1 like

D. Inbound Marketing & Content Marketing Overview

  1. Inbound vs Outbound Marketing

  2. INBOUND 2013 Opening Video

  3. INBOUND 2013 Inspiration Video - "Human" - Very very good video. Liked this a lot!

  4. 2013 State of Inbound Marketing Annual Report - 175-page PDF report by HubSpot

  5. 2013 B2B Content Marketing Benchmarks, Budgets and Trends - 23-page PDF report by Content Marketing Institute

E. Central to Content Marketing is your Website or Blog

  1. Should I choose Facebook or a blog for my online business? - Jun 7, 2012

  2. Don’t build on rented land - Sep 22, 2012

  3. The content marketing hub: a blueprint for content marketing] - Feb 14, 2012

  4. Play The Social Content Marketing Game To Win Visibility, Leads And Sales [INFOGRAPHIC] - Nov 29, 2012

F. Some Useful Tools

G. Tips for Twitter Success

  • Add links
  • Add hashtags
  • Tweet photos
  • Write 120 char or less
  • Your bio

H. Tips for getting More Twitter Follows

  • Good content
  • Give credit to author
  • RT
  • Follow people
  • Tweet on weekends
  • Regularity

1. Social Business – Overview

A. Video - What is Social Media? (2)
    What Is Social Media? Find out exactly what is social media..
    Black Box Social Media
    Sep 3, 2011
    3 views, 1 like
    Social Media, How it impacts your business now
    ODMGroup
    May 26, 2011
    5 views, 1 like

B. Consulting Reports (12)

    2018 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Dec 6, 2017
    1 view, 1 like
    2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America
    by Lisa Murton Beets  
    Nov 1, 2017
    1 view, 1 like
    2018 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 27, 2017
    1 view, 1 like
    2017 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Oct 19, 2016
    4 views, 4 likes
    2017 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley  
    Sep 28, 2016
    16 views, 1 like
    2016 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi  
    Oct 14, 2015
    18 views, 1 like
    2016 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Ann Handley, Content Marketing Institute  
    Sep 30, 2015
    9 views, 1 like
    2015 B2C Content Marketing Benchmarks, Budgets, and Trends
    by Vahe Habeshian, Content Marketing Institute  
    Oct 15, 2014
    3 views, 1 like
    2015 B2B Content Marketing Benchmarks, Budgets, and Trends
    by Joe Pulizzi, Content Marketing Institute  
    Oct 1, 2014
    2 views, 1 like
    Generating Social Business Value Across the Enterprise
    It's free, but requires registration before download.
    MIT Sloan Managemetn Review & Deloitte
    Jul 14, 2014
    17 views, 1 like
    The social economy: Unlocking value and productivity through social technologies
    Very good report - 184 pages PDF - free download
    McKinsey & Company
    Jul 1, 2012
    46 views, 1 like
    McKinsey Quarterly - How social technologies are extending the organization
    McKinsey
    Nov 1, 2011
    17 views, 1 like

C. Social Media Landscape - Infographics (9)

    Social Media Landscape 2014
    by Frédéric Cavazza  
    Mar 22, 2014
    53 views, 1 like
    947 companies in 43 categories: the increasingly crowded marketing technology landscape
    by John Koetsier  
    Dec 31, 1969
    7 views, 1 like
    A Look At The Updated Conversation Prism And Changing Social Landscape
    by Ken Yeung, The Next Web
    Jul 1, 2013
    63 views, 1 like
    Gartner’s mind-blowing digital marketing transit map
    Gartner
    Jun 20, 2013
    45 views, 1 like
    Social Media Landscape 2012
    fredcavazza.net
    Feb 22, 2012
    49 views, 1 like
    The Social Media Brandsphere
    More info: Forbes article: The Social Media Brandsphere [Infographic]
    by Brian Solis and JESS3
    Aug 23, 2011
    19 views, 1 like
    Social Media Landscape 2011
    by fredcavazza.net
    Dec 14, 2010
    18 views, 1 like
    The Conversation Prism v3.0 - the art of listening, learning and sharing
    by Brian Solis and JESS3
    Oct 13, 2010
    15 views, 1 like
    The Conversation Prism v2.0
    by Brian Solis and JESS3
    Mar 30, 2009
    6 views, 1 like

D. Inbound Marketing & Content Marketing Overview

  1. Inbound vs Outbound Marketing

  2. INBOUND 2013 Opening Video

  3. INBOUND 2013 Inspiration Video - "Human" - Very very good video. Liked this a lot!

  4. 2013 State of Inbound Marketing Annual Report - 175-page PDF report by HubSpot

  5. 2013 B2B Content Marketing Benchmarks, Budgets and Trends - 23-page PDF report by Content Marketing Institute

E. Central to Content Marketing is your Website or Blog

  1. Should I choose Facebook or a blog for my online business? - Jun 7, 2012

  2. Don’t build on rented land - Sep 22, 2012

  3. The content marketing hub: a blueprint for content marketing] - Feb 14, 2012

  4. Play The Social Content Marketing Game To Win Visibility, Leads And Sales [INFOGRAPHIC] - Nov 29, 2012

F. Some Useful Tools

G. Tips for Twitter Success

  • Add links
  • Add hashtags
  • Tweet photos
  • Write 120 char or less
  • Your bio

H. Tips for getting More Twitter Follows

  • Good content
  • Give credit to author
  • RT
  • Follow people
  • Tweet on weekends
  • Regularity

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